MASK isn’t your average home fragrance brand. Their scents are nostalgic, fun and designed to spark positivity. Behind the scenes, Founder and CEO Jason Morrisby knew he needed more than great product-market fit for his start-up – he needed a financial structure that could protect assets, and support growth and sustainability. From Playful Fragrances to Serious Financial Priorities Building a profitable brand starts with getting the financial framework right and keeping it fresh Strategic business advice can make all the difference when scaling without external capital Working with advisors who understand your growth goals inside and out pays off in both cash flow and confidence. As a bootstrapped business with no outside capital, MASK’s biggest challenges weren’t product development or marketing – they were cash flow management and ensuring the right people and systems were in place. “For any brand, it's always people and money,” Jason said. “We were bootstrapped from the start, but paid attention to our cash flow so we have remained profitable and in control.” That’s where Collins Hume came in. A Full-Service Accounting Partnership That’s Personal From the outset, Collins Hume set up MASK with a solid business structure that included asset protection aligned to Jason’s long-term vision. The Collins Hume team worked with Jason to build a tailored business plan – one that not only mapped out growth initiatives, but also drilled into the numbers to help inform better cash flow decisions. Collins Hume’s 360-degree approach aligned closely with MASK’s own financial philosophy: focus on high gross margins, aim for a net profit of 20% and choose consumables to reduce ongoing customer acquisition costs. Jason has engaged Collins Hume for tax structuring and market expansion planning to regular bookkeeping and payroll support. The benefits of having such an indepth relationship has given Collins Hume a unique understanding of MASK as a business as well as Jason’s goals. “Having a reputable accountant is important,” Jason shared. “As a business owner time is important and, although it's wise to check P&Ls and financials, we can't do it all so it's reassuring that Collins Hume is helping us make key decisions that impact financial performance in the best way possible.” Results that Smell Like Success MASK has remained consistently profitable, agile and entirely self-funded. Their financial systems now support rapid product development and ongoing innovation, all while keeping their team and operations lean. Jason’s success story is proof that when a business owner has access to insightful and timely advice, anything is possible, especially when your brains trust is willing to go beyond compliance and act as a true strategic advisor. About MASK MASK is formerly a Sydney now Gold Coast-based home fragrance brand on a mission to spark positivity, delight and surprise. All their feel-good scents are proudly crafted in the Northern Rivers, where they’re just as passionate about creating local jobs as they are about creating uplifting fragrances. With an amazing team and a unique community vibe, MASK is all about delighting customers and doing business with heart. Discover more on their website  or follow along on Instagram  and Facebook . Learn How to Maximise Cash Flow in Your Business at Cash Is King Event 6 May Join Collins Hume for an exclusive event to uncover practical strategies to take control of your cash flow and set your business up for long-term lifestyle and financial success!

Rising costs? Tight cash flow? Working harder for less? If your business is keeping you up at night, you’re not alone — and we’ve got the event to help change that. Join Collins Hume for a focused, practical session designed to help you maximise cash flow and profitability through simple, strategic business manoeuvres. Event details Tuesday 6 May 2025 9:00–11:00AM Ramada Hotel & Suites Ballina Morning tea included Presented by Nathan McGrath , Senior Business Advisor (Collins Hume) together with renowned Australian Business Strategist, Mark Holton, this session is all about empowering business owners to take control of their financial future. Learn how small shifts in your business can deliver serious gains. Session highlights include: Being empowered to improve cash flow and profitability outcomes Unlocking major financial improvements through simple business adjustments The importance of cash in resilience-building and meeting the challenges of an unpredictable and volatile economy Previewing and understanding the financial impact of key business decisions. This hands-on session is ideal for business owners, managers and decision-makers. Spots are limited – bookings essential. Book via Eventbrite or call us on 02 6686 3000. We look forward to seeing you there!

Cash is King! Maximise Cash Flow for Business and Lifestyle Success BOOK NOW Collins Hume to host May event on cash flow and profitability strategies for your business Rising costs? Declining cash flow? Low margins? Long hours?  Is your business making you stressed and keeping you awake? Award-winning accounting and advisory firm Collins Hume is holding the business event of the year! Designed to help business owners and business leaders unlock major financial improvements through small, strategic changes. Event details 9-11AM on Tuesday 6 May 2025 Ramada Hotel & Suites Ballina Phone bookings on 02 6686 3000 or via Eventbrite » The session will be presented by Collins Hume Senior Business Advisor Nathan McGrath  together with renowned Business Strategist Mark Holton . “It’s all about empowering business owners to take control of their cash flow and profitability in ways that are simple yet incredibly effective,” says Nathan. “We’ll show attendees how to identify the triggers that drive performance and make subtle shifts in their operations that can deliver significant gains.” The event will explore the importance of cash flow in building resilience, especially in uncertain and volatile economic conditions. Attendees will gain practical tools and insights to see the financial impact of key business decisions before  they make them. “We’re bringing real-world examples and live case studies to the table so business owners can see how small operational changes can lead to big results,” Nathan added. This is not just theory – it’s actionable advice that can be applied immediately. “We know it works as our clients are achieving amazing results by working with us.” Highlights include: Being empowered to improve cash flow and profitability outcomes Unlocking major financial improvements through simple business adjustments The importance of cash in resilience-building and meeting the challenges of an unpredictable and volatile economy Previewing and understanding the financial impact of key business decisions. This hands-on session is ideal for business owners, managers and decision-makers looking to build more resilient and profitable operations. Numbers are limited — bookings essential. Morning tea included. Phone bookings can be made on 02 6686 3000. Read more at https://www.collinshume.com/360

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Collins Hume | YOU. That’s all we focus on. You, your family, your wealth and the legacy you (and we) leave. That’s it. Join us on this amazing journey. YOU. That’s all we focus on. You, your family, your wealth, your business and the legacy you (and we) leave. That’s it. Join us on this amazing journey. Let's Begin NEWS. Cash is King – Book Now for 6 May Business Event 6 MAY: Join us for a focused, practical session to help maximise cash flow and profitability through simple, strategic business manoeuvres. Collins Hume 4 days ago 6 Setting the Foundation for Business Growth Unlock your business potential with strategic planning for growth. Set clear objectives for sustainable growth and business success! Collins Hume 6 days ago 4 May event focuses on business cash flow and profits BOOK NOW for the event of the year! Inviting all business owners & leaders to untap financial improvements with small changes on 6 May. Collins Hume Mar 28 15 Federal Budget 2025-26 Guide Budget 2025–26 focuses on voter appeal with $7bn+ in new spending for 2025–26 and $20bn+ over 5 years, mostly extending prior measures. Collins Hume Mar 26 11 1 2 3 4 5 Our purpose is to inspire business owners to achieve success in powerful and meaningful ways. Giving. Always give more than we receive. Inspiring. Today and every day, we will inspire others to achieve their best. Caring. We care for our team, clients and everyone we connect with. Lifestyle. We work to live, not live to work. Make it enjoyable and meaningful in every way.

YOU. That’s all we focus on. You, your family, your wealth and the legacy you (and we) leave. That’s it. Join us on this amazing journey. WORKING TOGETHER. Would you like assistance from Collins Hume to enhance your business profits, valuation and lifestyle? * YES NO Would you like an obligation-free review of your superannuation and wealth creation strategies with a financial adviser? * YES NO Would you like our finance broker to contact you for a complimentary review of your home loan or investment loans? * YES NO Submit Thanks for submitting!