Quadracon Building, a commercial refurbishment company based on the northern NSW coast, has shown remarkable growth since its inception in 2014.
Initially starting with just two people, the company has expanded to a team of 30 with three offices along the eastern seaboard.
Quadracon specialises in aged care building refurbishments, local council and state government building work.
Key to Entrepreneurial Success
David Freedman, cofounder of Quadracon, emphasises three essential skills for entrepreneurial success: a keen eye for detail, a strong work ethic and a good moral compass.
"The ability to push the envelope and never accept mediocrity is probably the main successful attribute that we have as a business," he states.
Building momentum has been a significant challenge for David.
"Instead of pushing the snowball, we're now running in front of it," he explains. The team’s alignment with core values and the constant drive to exceed client expectations are key motivators for David. He adds, "We have a very like-minded workforce. The team is strong — we all have aligned core values, and I find that they push me as we strive to do more for our clients."
As for many small businesses, COVID-19 was a testing time for Quadracon. Although the construction sector remained relatively buoyant, Quadracon's aged care projects faced significant disruptions.
"Our biggest lesson learned was to not put people on leave and run down entitlements. Keeping them employed, motivated and trained so that when we came out of the other end of the pandemic, we had an engaged workforce which actually picked up some skills along the way," David reflects.
ISO certification has been a cornerstone of Quadracon’s success, particularly during the pandemic.
"ISO certification involves a lot of looking forward and looking backwards and seeing where we can do business improvement," David notes. Additionally, Quadracon's focus on web-based mobile solutions has positioned them as an IT-driven business.
Quadracon has had a longstanding relationship with Peter Fowler from Collins Hume.
Peter has been instrumental in forward planning, budgeting, business improvement, business benchmarking, and RAVDA analysis.
"Peter has been with us since the beginning, so he has seen our business grow and knows so much about it," David shares. This partnership dovetailed into their ISO certification, helping Quadracon navigate complex business landscapes.
David highlights the rapid growth Quadracon has experienced, surpassing their five-year plan within three years.
"If you had told me at the beginning that we would grow this big, I would have said no; I was quite content being a boutique operation in the region. It was Peter who continually pushed us towards greater reliability and growth," he admits.
Jennie Freedman, who is an integral part of Quadracon, has now selectively stepped back to focus on key roles three days a week. Her efforts in the initial years were crucial in establishing the company’s administrative processes.
"We've gone from that to having a dedicated person in Melbourne who just does nothing but process electronically," David explains. This delegation has allowed Jennie to balance work with personal commitments, especially with their large family.
Quadracon's journey from a small team to a thriving company invoicing million-dollar months, even during COVID-19, is a testament to their strong work ethic, aligned core values and strategic partnerships.
David concludes with advice for aspiring entrepreneurs: "You need to have a nose for numbers, be able to weigh up, measure, and calculate a risk, and not be afraid to take that risk and back your ability."
Read more at https://www.quadracon.com.au/
Elevate your business to new heights. Contact Nathan McGrath on 02 6686 3000 for an obligation-free discussion on how Collins Hume can help you achieve a better performing business and lifestyle.
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